We all agree that creativity is highly valuable, but why is that we’re still resistant to creative ideas? The news site ScienceDaily explains some interesting findings.
Based on the experiments at the University of Pennsylvania:
- Creative ideas are by definition novel, and novelty can trigger feelings of uncertainty that make most people uncomfortable.
- People dismiss creative ideas in favor of ideas that are purely practical — tried and true.
- Objective evidence shoring up the validity of a creative proposal does not motivate people to accept it.
- Anti-creativity bias is so subtle that people are unaware of it, which can interfere with their ability to recognize a creative idea.
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