Ever heard of Blue Marble? If not, it’s a marketing service offered by an Austin, Texas based firm, Phillips & Company, that puts QR codes on rooftops.
Blue Marble™ is a patent-pending marketing service offered by Phillips & Company that enables any business to transform its rooftop into a space-accessible billboard by integrating a dynamic QR code into the physical site, taking an aerial or satellite image from space and making it accessible in leading navigation applications like Google Earth® and Google Maps®.
It’s an interesting idea, although I’m not sure if I see it being the most effective form of advertising. In theory, yes, it could reach a large audience, but realistically the people who end up scanning the code are probably those stumbling upon it on accident. It takes about a year for the QR code to show up on Google, so it’s possible that could change in the future.
It is indeed an interesting idea but it’s also quite limiting, especially when you have more than one company in a building. Something reserved only for companies big enough to have their own building? I think the application of this idea is misplaced.
That’s a great point. I’m curious to know more about it.