“In everything that is to excite a lively convulsive laugh there must be something absurd… Laughter is an affection arising from the sudden transformation of a strained expectation into nothing.”
– Immanuel Kant
I don’t want to be sold to when I walk into a store. The job is to be a brilliant brand ambassador. Don’t sell! No! Because that’s a turn-off. Build an amazing brand experience, and then it will just naturally happen.
However beautiful the strategy, you should occasionally look at the results.
-Winston Churchill
Meet the Princess Machine
This just might be my favorite promotional video…ever.
Last week, a company called Goldie Blox launched a video on Youtube which has hit a sensational 8.1 million hits thus far. It features the song “Girls” by the Beastie Boys, but with a female empowerment twist. The video takes you on a journey of the ingenious princess machine made of pink and other pastel colored pieces. It’s quite the contraption.
This video is fun, cute, and very effective. It’s a win all the way around.
Here are the lyrics:
Girls.
You think you know what we want, girls.
Pink and pretty it’s girls.
Just like the 50’s it’s girls.You like to buy us pink toys
and everything else is for boys
and you can always get us dolls
and we’ll grow up like them… false.It’s time to change.
We deserve to see a range.
‘Cause all our toys look just the same
and we would like to use our brains.
You think you know what we want, girls.
Pink and pretty it’s girls.
Just like the 50’s it’s girls.You like to buy us pink toys
and everything else is for boys
and you can always get us dolls
and we’ll grow up like them… false.It’s time to change.
We deserve to see a range.
‘Cause all our toys look just the same
and we would like to use our brains.
We are all more than princess maids.
Girls to build the spaceship,
Girls to code the new app,
Girls to grow up knowing
they can engineer that.Girls.
That’s all we really need is Girls.
To bring us up to speed it’s Girls.
Our opportunity is Girls.
Don’t underestimate Girls.
Update:
On November 26, 2013, Goldie Blox pulled the video off Youtube with the Beastie Boys song due to a copyright infringement legal dispute. They’ve replaced the video with a new version featuring a generic song and no song lyrics. It’s just not the same.
The Time You Have
Putting your time into perspective…with jelly beans. =)