Monica Yoo

technology. science. marketing.

Why We Reject Creative Ideas

We all agree that creativity is highly valuable, but why is that we’re still resistant to creative ideas? The news site ScienceDaily explains some interesting findings.

Based on the experiments at the University of Pennsylvania:

  • Creative ideas are by definition novel, and novelty can trigger feelings of uncertainty that make most people uncomfortable.
  • People dismiss creative ideas in favor of ideas that are purely practical — tried and true.
  • Objective evidence shoring up the validity of a creative proposal does not motivate people to accept it.
  • Anti-creativity bias is so subtle that people are unaware of it, which can interfere with their ability to recognize a creative idea.

Kinetic Typography

I’ve always been into typography because it’s more than just shapes of the words, it conveys a tone that can’t be expressed by words alone. This why you can express anger by using big and bold font and happiness through curly font. Kinetic typography combines this quality with the storytelling ability of animation that makes it fun and entertaining.

It’s interesting to also note the impact that typography has in branding and identification. The video below shows several examples of this. You’ll be surprised how many brands you can identify just by the typography. See for yourself!

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